Milkmade

Milkmade is an all-natural, milk-based shampoo and conditioner line designed to challenge the conventions of modern haircare — both in formulation and in form.

At the center of the concept is the carton. Familiar in the dairy aisle yet unexpected in the shower, the 100% recyclable, shower-safe format directly addresses the plastic dependency of the beauty industry. The structure itself becomes the differentiator — reducing waste while introducing a bold new silhouette to the shelf.

The visual identity mirrors this clarity. Minimal typography and open composition emphasize simplicity, while a distinctive pastel purple and saturated orange palette inject cultural relevance. The purple signals calm and ritual; the orange introduces warmth and vitality. Together, the palette deliberately departs from predictable green eco-branding, positioning sustainability as contemporary and visually confident.

Milkmade distills haircare to its essentials — honest ingredients, responsible materials, and a brand system where form and function operate as one.

Recognition
International Design Awards — Student: Packaging / Sustainable Packaging — Bronze