Halcyon
Halcyon is a large-scale winery rooted in New Zealand’s Marlborough District. Named after a native bird — a locally recognized symbol of peace and stillness — the brand draws from both the landscape and the philosophy of the region.
This project focused on building a cohesive visual world that embodies restraint, clarity, and quiet confidence. Inspired by Marlborough’s coastal light and expansive vineyards, the direction pairs refined typography, generous negative space, and tactile materiality to reflect the journey from vineyard to bottle.
The identity balances heritage and progression — honoring traditional winemaking while introducing subtle contemporary structure. Every visual decision was made to translate tranquility into something tangible and elevated.
Recognition
2025 KICK A** Juried Exhibition — Best in Show
Client
Conceptual Work
Project
Branding
Year
2025
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