Montclair Red Velvet Whiskey

Montclair is a liquor label rooted in mid-century elegance, reinterpreting the allure of the 1950s through a contemporary lens. Inspired by the iconic Mercury Montclair, the design draws from the visual language of vintage automotive advertising and classic liquor packaging.

The composition balances structured, period-inspired typography with a refined modern finish. Abstracted references to the Montclair’s grille, trunk, and emblem are subtly embedded within the layout, creating a layered system that rewards closer inspection without feeling literal.

Gold foil detailing set against a rich, velvet-textured red surface echoes the opulence of the car’s interior, reinforcing a sense of craftsmanship and restrained luxury.

The result is a label that bridges nostalgia and modernity — translating mid-century confidence into a contemporary shelf presence.

RECOGNITION: INDIGO DESIGN AWARDS - STUDENT PACKAGING CATEGORY - BRONZE