L'eau de Toi

L’eau de Toi is a bespoke parfumerie concept envisioned as a high-end fragrance house in Paris, built around the idea that scent is an extension of identity. Each fragrance is custom-formulated, ensuring no two compositions are ever the same.

The identity centers on a poised woman seated atop a peacock — a symbol of individuality, pride, and self-expression. The mark establishes a tone of cultivated elegance, setting the foundation for a brand that feels personal yet elevated.

This sensibility translates into a material expression informed by stone, glass, and metal — where reflection, weight, and texture shape a tactile elegance that feels both intimate and enduring. A controlled, sophisticated palette reinforces the sense of refinement, allowing craftsmanship and materiality to shape the experience.

L’eau de Toi positions fragrance not as a product, but as something intimately owned — a signature, not a selection.