Wilhelm & Werner

Wilhelm & Werner is a German-inspired restaurant in New Braunfels, Texas, rooted in heritage and family legacy. The identity draws from traditional German heraldry, reinterpreted through a contemporary lens.

At the center of the system is a custom W&W monogram paired with hand-drawn boar illustrations. The boar — a historic symbol of strength and resilience — anchors the visual language, while the animals’ intertwined tails subtly represent the union of two German families and the story behind the restaurant’s namesake.

Classic composition, restrained typography, and emblematic detailing establish a sense of permanence and tradition, while the custom mark ensures distinction and modern clarity. The result is a brand that feels storied and substantial — honoring lineage while remaining culturally relevant.

Developed and executed during an internship with White Unicorn Agency for the restaurant’s official opening.