When you hear or see the name "Liquid Death", water is the last thing you would expect to find within those aluminum cans. That's why this campaign puts water at the forefront of Liquid Death's advertising by sponsoring a waterslide at Dallas' Hurricane Harbor waterpark. This campaign changes the narrative to ensure that when you think of water, you think of Liquid Death.
Created in Fall of 2023 for Advertising Design.
Waterslide and skeleton mockups generated using Midjourney AI Software.
