This project aimed to design a liquor label that honors the 1955 Mercury Montclair by capturing the allure and sophistication of the 1950s through a modern lens. The design blends vintage-inspired typography and layout with a polished, contemporary aesthetic, drawing inspiration from vintage liquor labels, automotive ads, and the car’s iconic features. Abstract forms of the Montclair’s grille, trunk, and emblem are subtly incorporated, with bold gold foiling on a red velvet-textured surface to reflect the car’s opulent interior.
