A campaign launch for a hypothetical winter clothing line from YETI, a brand renowned for its insulation technology. Authentically ideated from scratch for Visiting Designers in Spring of 2024 for Tracy Locke's Executive Designer, Tyler Kitchens. The campaign makes use of the mythical yeti to highlight the brand's reliability and durability, showcasing that YETI products are trusted for the most extreme conditions.
Images for print advertisements, wall scape and pop-up shop generated using Midjourney AI Software.
